Guide Your Sleigh Responsibly

As good tidings and holiday cheer grow near, we’d like to remind you to guide your sleigh responsibly and stay safe this holiday season.

Bourbon is a key ingredient in bringing people together during special occasions and as a company with a personal connection to the handcrafting of our own products, we understand the importance of these moments. We want Four Roses to help you handcraft many mellow moments this holiday season, but if you choose to drink, please enjoy in moderation. Make it part of your occasion, not the focus. Remember, the key is to have a good time while staying in control.

We believe no one should ever drink and drive—it isn’t mellow or responsible. We urge our employees and consumers who enjoy our Bourbons to plan for safe, sober transportation.

This holiday season, we’re partnering with Uber to prove it. For a handful of lucky Bourbon fans in select locations, we’re providing an Uber promo code to cover the cost of a ride home. Even if you don’t receive a free ride, we encourage you to catch an Uber instead of driving if you’re out enjoying Four Roses.