Handcraft the Moment

There are certain moments in each of our lives that have connected more strongly to us than others. In many cases, these special moments were so meaningful and emotional because we had our hands in their making – we Handcrafted the Moment, if you will.
As a company with a personal, intimate connection to the handcrafting of our own products, we understand these special moments and want our line of Four Roses Bourbons to help you handcraft and enjoy these moments even better.

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The Resurgence of Bourbon

The Resurgence of Bourbon
We asked our friend and journalist, Maggie Kimberl, to be a guest blogger for January Straight Up. Maggie used this opportunity to discuss the resurgence of Bourbon and Bourbon tourism. If you’d like to read more from Maggie, and we recommend you do, check out some of her other work in The Whiskey Wash, The Alcohol Professor and Whisky Magazine.

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Bartender Feature – Garage Bar’s Jeremy Salmon

Meet Jeremy Salmon, one of our friends from Louisville, Kentucky’s Garage Bar. If that name sounds familiar, it’s because he was announced as the NuLuDays Holiday Cocktail Challenge winner – two years in a row.

Garage Bar is housed in a former auto service garage in downtown Louisville’s NuLu neighborhood. A nod to its roots as a historic saloon, the casual spot serves up draft and bottled craft beers, wine, seasonal cocktails and Kentucky Bourbons.

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Four Roses Flower Hour 2017

Four Roses Bourbon will host their 10th Annual Louisville Four Roses Flower Hour, a special Valentine’s Day shopping and bourbon tasting event at Nanz & Kraft Florists benefiting the American Heart Association, on Friday, February 10 from 5:30-8 p.m.
Four Roses Flower Hour provides an opportunity to take care of last-minute Valentine’s Day gifts while sipping award-winning bourbon and enjoying complimentary hors d’oeuvres with Four Roses Bourbon Master Distiller Brent Elliott.

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Al Young’s Archives

A trip to our Distillery in Lawrenceburg, or to our unique single-story rack Warehouse & Bottling Facility at Cox’s Creek, will not only help you to understand how our Bourbon has come to be so mellow, but it will also give you an inside look at the rich history and legacy of Four Roses Bourbon– dating back to 1884.
A number of items are currently on display at the Distillery and Warehouse & Bottling Facility visitors’ centers.

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Four Roses Pays Tribute to its History on Louisville’s Whiskey Row

In 1892, a variety of Bourbon and spirits merchants owned shops in a two-block stretch of Main Street in downtown Louisville, Kentucky. This area that once served as home to more than 20 purveyors of wholesale liquors, including Four Roses Bourbon, makes up historic Whiskey Row.
From 1884 to 1922, the building at 136 East Main Street was home to The Paul Jones Company and Four Roses Bourbon. The company originally used the facility as a gathering and distribution center.

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Brent’s Pick: Cheers to the New Year

Apart from all the excitement surrounding the expansion projects at both the Four Roses Distillery and Warehouse & Bottling Facility, 2016 was especially meaningful to me as my first full year as Master Distiller. Looking back, the highlights that I will always remember are the opportunities I had to get to know you and other Four Roses enthusiasts better. I continue to be amazed by the interest and passion so many people have for our brand and the personal support I’ve received.

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Raising a Glass to 2016

As we begin to close out the year and look ahead to 2017, we’d like to raise a final glass to 2016. So, pour a Bourbon and join us as we remember some highlights throughout the year.
This spring, Four Roses Bourbon received several accolades at the San Francisco World Spirits Competition, including the prestigious 2016 Director’s Award, which recognizes and rewards an outstanding portfolio that has delivered in quality, specifically the 2015 Limited Edition Small Batch Bourbon.

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NuLuDays Holiday Cocktail Challenge

We teamed up with local establishments in the popular NuLu area of downtown Louisville, Ky. to handcraft Four Roses Bourbon holiday cocktails for the 2nd Annual NuLuDays Holiday Cocktail Challenge.
The public was invited to visit area bars and restaurants to taste the cocktails and vote for their favorite during the three-week challenge, ending December 3.

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Prep Your In-Home Bar for the Holidays

With the holiday season well underway, it’s that time of year to get our homes in tip-top shape for hosting family and friends. We might be biased, but we think serving handcrafted cocktails is one of the best ways to celebrate with loved ones.
Whether you are having a nice dinner with family, hosting an elaborate party, or just sharing a mellow moment with a few close friends, we’ve compiled a list of some in-home bar essentials to make these moments more special.

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