We’ve handcrafted the perfect cocktail for you to share with your friends, family and other loved ones this month. The bright colors and refreshing taste of our take on the classic margarita are a perfect cure for those winter blues.
1 part Four Roses Bourbon
2 parts margarita mix
1 dash grenadine
1 maraschino cherry
Add margarita mix and Bourbon to glass over fresh ice, stir. Add dash of grenadine, do not mix. Garnish with maraschino cherry.
Of course, we support the art of Bourbon-themed gift giving year-round, but with Valentine’s Day just around the corner, what better time to share with you our tips to make the holiday perfect for you and a loved one.
Give Bourbon. This is an easy one. And we have three choices to make every moment more mellow. You can take a look at the full lineup in detail here.
Yellow: A worldwide favorite, especially when creating mixed drinks with a sophisticated, contemporary flair.
There are certain moments in each of our lives that have connected more strongly to us than others. In many cases, these special moments were so meaningful and emotional because we had our hands in their making – we Handcrafted the Moment, if you will.
As a company with a personal, intimate connection to the handcrafting of our own products, we understand these special moments and want our line of Four Roses Bourbons to help you handcraft and enjoy these moments even better.
The Resurgence of Bourbon
We asked our friend and journalist, Maggie Kimberl, to be a guest blogger for January Straight Up. Maggie used this opportunity to discuss the resurgence of Bourbon and Bourbon tourism. If you’d like to read more from Maggie, and we recommend you do, check out some of her other work in The Whiskey Wash, The Alcohol Professor and Whisky Magazine.
Meet Jeremy Salmon, one of our friends from Louisville, Kentucky’s Garage Bar. If that name sounds familiar, it’s because he was announced as the NuLuDays Holiday Cocktail Challenge winner – two years in a row.
Garage Bar is housed in a former auto service garage in downtown Louisville’s NuLu neighborhood. A nod to its roots as a historic saloon, the casual spot serves up draft and bottled craft beers, wine, seasonal cocktails and Kentucky Bourbons.
Four Roses Bourbon will host their 10th Annual Louisville Four Roses Flower Hour, a special Valentine’s Day shopping and bourbon tasting event at Nanz & Kraft Florists benefiting the American Heart Association, on Friday, February 10 from 5:30-8:30 p.m.
A trip to our Distillery in Lawrenceburg, or to our unique single-story rack Warehouse & Bottling Facility at Cox’s Creek, will not only help you to understand how our Bourbon has come to be so mellow, but it will also give you an inside look at the rich history and legacy of Four Roses Bourbon– dating back to 1884.
A number of items are currently on display at the Distillery and Warehouse & Bottling Facility visitors’ centers.
In 1892, a variety of Bourbon and spirits merchants owned shops in a two-block stretch of Main Street in downtown Louisville, Kentucky. This area that once served as home to more than 20 purveyors of wholesale liquors, including Four Roses Bourbon, makes up historic Whiskey Row.
From 1884 to 1922, the building at 136 East Main Street was home to The Paul Jones Company and Four Roses Bourbon. The company originally used the facility as a gathering and distribution center.
Apart from all the excitement surrounding the expansion projects at both the Four Roses Distillery and Warehouse & Bottling Facility, 2016 was especially meaningful to me as my first full year as Master Distiller. Looking back, the highlights that I will always remember are the opportunities I had to get to know you and other Four Roses enthusiasts better. I continue to be amazed by the interest and passion so many people have for our brand and the personal support I’ve received.
As we begin to close out the year and look ahead to 2017, we’d like to raise a final glass to 2016. So, pour a Bourbon and join us as we remember some highlights throughout the year.
This spring, Four Roses Bourbon received several accolades at the San Francisco World Spirits Competition, including the prestigious 2016 Director’s Award, which recognizes and rewards an outstanding portfolio that has delivered in quality, specifically the 2015 Limited Edition Small Batch Bourbon.