I hope this note finds you all well, and that you have been able to enjoy some mellow moments with close friends or family over the past few months. I want to take this time to give you an update on how things have been going at Four Roses. I’ve missed the opportunity to catch up with you as events have been cancelled, the Distillery has been closed and we’ve been spending more time at home.
Although we stopped production at the Distillery in April, I’ve had other projects to work on as we’re still aging and bottling product. I’ve spent a good amount of time on barrel selections and batch formulations, which have continued at the same pace as before. I’ve also had the chance to catch up on a lot of administrative work.
While my travels and in-person events were cancelled, I have been conducting virtual events for groups all over the country. It’s not quite the same as face-to-face interactions, but it has been great to have the opportunity to continue meeting people who want to learn more about Four Roses. We also conducted a virtual tour and tasting for those to enjoy at home.
Without travel, I’ve found that that the pace of my life at work and home has slowed down somewhat. The amount of work to be done hasn’t changed much, but I find that I have time now to focus more on other projects that have been on the back burner for a while.
Although I wish it was under different circumstances, I have also enjoyed the extra time I’ve had to spend with my wife, Amy, and my two kids. Amy and I have taken advantage of our garden-grown mint to perfect our at-home julep recipe with Four Roses Small Batch, straying away from our usual go-to cocktail, the Old Fashioned. Even without the typical Run for the Roses this May, we still celebrated in the Kentucky Derby spirit.
During this extra time together, we have also hosted our own family theme nights including western night, Harry Potter, 80s, Simpsons, Mardi Gras and more. Our kids are tasked with picking the theme, then we make an appropriate meal for the theme and dress up accordingly.
As the summer heat ramps up here in Kentucky, operations will remain slow at the Distillery during our routine annual shutdown. Of course, we still welcome you to come see us in our Visitor Center gift shops at the Distillery and Warehouse & Bottling Facility at this time.
I believe everyone has adapted well to this “new normal,” but I do look forward to the chance to mingle with you all again soon. In the meantime, please take a moment to join the Official Mellow Moments Club Facebook Group here so I can see what you all have been up to.
Four Roses is committed to safe, responsible drinking.
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