History of the Four Roses Legend

Here at Four Roses, we’re already preparing for one of our favorite times of the year, Valentine’s Day. As many of you know, Valentine’s Day is very special to us because our company was founded on a love story.

For those of you who aren’t familiar with the story, it began when Paul Jones, Jr., the founder of Four Roses Bourbon, became smitten by the beauty of a Southern belle. It is said that he sent a proposal to her, and she replied that if her answer were “Yes,” she would wear a corsage of roses on her gown to the upcoming grand ball.

Paul Jones waited for her answer excitedly on that night of the grand ball…when she arrived in her beautiful gown, she wore a corsage of four red roses. He later named his Bourbon “Four Roses” as a symbol of his devout passion for the lovely belle, a passion he thereafter transferred to making his beloved Four Roses Bourbon.

Today, we continue sharing the history of our legend and strive to be a part of everyone’s special day. So, we’d love to hear from each of you, whether you share your own love story or how you are celebrating this Valentine’s Day, please share with us on Facebook, Instagram or Twitter by tagging Four Roses Bourbon.