If you happened to recently pick up a bottle of Four Roses Bourbon (and we hope you have), you may notice the label looks a little different. Look closer. See it yet?

Yes, that’s our new Master Distiller, Brent Elliott’s signature donning the center of the label. It is, after all, his hands that help make this Bourbon what it is.

Let us know on social media if Brent’s bottles have made it to your local liquor store yet. Cheers!