When Yellow Was No Longer Mellow

Although the Four Roses brand dates back to 1888, most people are familiar with the beloved Four Roses Bourbon that started appearing back on the shelves in the United States in 2002. For a number of years Four Roses Bourbon was only sold overseas in Europe and Japan, but in the early 2000s, Four Roses began selling Four Roses 80-proof Yellow Label again, on a limited basis in Kentucky.
 
Our 80-proof Four Roses Bourbon is now sold in all 50 states and in 2018 we announced the launch of our new bottle design. This meant saying goodbye to “Yellow Label” and hello to newly upgraded packaging that featured a wood top and cork finish, new beige labels to match the color scheme of the rest of Four Roses core products, and of course the iconic rose cluster that is prominently featured both on the label as well as embossed in the glass.
 
The upgraded packaging features a more premium look that maintains consistency, in color and style, with our other signature products. While the label has received a few upgrades, the liquid inside has remained the same. Up to all 10 of our distinctly different Bourbon recipes are expertly mingled by hand to create the smooth and mellow Four Roses Bourbon.

To find a bottle of Four Roses Bourbon near you, visit fourrosesbourbon.com/buy.