2024 Rose Bowl

Known as “The Granddaddy of Them All,” the Rose Bowl Game is the oldest and most historic college bowl game in America. To kick off the New Year and start the Rose Bowl Game experience, the Granddaddy Tailgate presented by Four Roses Bourbon is the only VIP hospitality experience for the fans produced by the Tournament of Roses. With 5,000 fans in attendance enjoying access to live music, and interactive games, along with unlimited food and beverages, this is the place to be before kickoff!

10:30 AM: Rose Bowl Stadium Gates Open
12:00 PM: Pre-Game Activities
1:00 PM: Kickoff 110th Rose Bowl Game

Be sure to enjoy some Four Roses while cheering on your team!