AND THEY’RE OFF! CELEBRATE THE KENTUCKY DERBY WITH US

Kentucky Derby season is officially underway and we are less than one month away from the 144th running of The Greatest Two Minutes in Sports in Louisville, Ky. Nothing goes with the Kentucky Derby quite like Bourbon, and if you’re a Kentuckian, or are able to visit this Derby season, you’ll have a few opportunities to mingle with us.
Check out our schedule below.

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ROSE JULEP LOUISVILLE COCKTAIL COMPETITION RESULTS

Eight Louisville-area bartenders competed at the 15th annual Four Roses Rose Julep Cocktail Competition, in hopes of receiving top honors and bragging rights, for handcrafting the best unique twist on the classic mint julep—which traditionally includes crushed ice, mellow Bourbon, simple syrup and fresh mint, all muddled together in a silver cup.

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FOUR ROSES: THROUGH THE DECADES (1920 – 1930)

To celebrate the 130th Anniversary of Four Roses this year, we’re taking you on a walk down memory lane in our blog series, “Four Roses: Through the Decades.”
Stay tuned in with our Straight Up newsletter and blog to make sure you don’t miss a single mellow moment, starting all the way back in 1888 when our brand was born, to now! We are excited to share stories and relics from our past that have mingled together in harmony to form what Four Roses is today.

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AL’S ARCHIVES

As you may know, we’ve gathered a number of artifacts and memorabilia commemorating and celebrating the history of Four Roses to share with you on our 130th Anniversary webpage. We sat down with Senior Brand Ambassador Al Young, who has been working to compile the Four Roses archive collection for years, to get a more exclusive look at some of the unique advertisements that have been used through the decades.

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Brent’s Pick: The Kentucky Derby

Every May, I find myself enjoying the Kentucky Derby with friends, family, and a Mint Julep in hand. That’s the apex of the celebration, but ask any Kentuckian, and you’ll learn that the Derby is more than just a horse race. For us, it’s a part of who we are, like Bourbon or Bluegrass-style hospitality. This is what visitors to Kentucky expect, and to offer that, Four Roses teams up with the Kentucky Derby Festival each year to celebrate all things Kentucky.

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New Look, Same Mellow Bourbon

When you visit your local Four Roses retailers, be sure to keep an eye out for the new package design of Four Roses Bourbon.
In January 2018, we announced the launch of a new bottle design for Four Roses Bourbon, our namesake Bourbon offering. Cases are hitting retail locations soon, so be sure to look out for the updated bottles.

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FOUR ROSES: THROUGH THE DECADES (1910 – 1920)

To celebrate the 130th Anniversary of Four Roses this year, we’re taking you on a walk down memory lane in our blog series, “Four Roses: Through the Decades.”
Stay tuned in with our Straight Up newsletter and blog to make sure you don’t miss a single mellow moment, starting all the way back in 1888 when our brand was born, to now! We are excited to share stories and relics from our past that have mingled together in harmony to form what Four Roses is today.

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15th Annual Rose Julep Louisville Cocktail Competition

When you think of the Kentucky Derby Festival, you may also think of a mint julep – crushed ice, mellow Bourbon, simple syrup and fresh mint, all muddled together in a silver cup. Over the years, Louisville bartenders have continually put unique twists on this classic drink. But which julep recipe reigns supreme? Four Roses and the Kentucky Derby Festival have partnered together to find out.

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EMPLOYEE SPOTLIGHT: COREY BALLARD

We sat down with Four Roses Director of Warehouse and Bottling, Corey Ballard, to find out more about her role in the unique process of handcrafting our family of Bourbons, and ensuring more mellow moments for you.

How long have your worked at Four Roses?
I have been with Four Roses for 19 years.
Where did you find your passion to work in this industry?
This is only the second job I have ever had, and I kind of fell into it.

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FOUR ROSES: THROUGH THE DECADES (1900 – 1910)

To celebrate the 130th Anniversary of Four Roses this year, we’re taking you on a walk down memory lane in our blog series, “Four Roses: Through the Decades.”
Stay tuned in with our Straight Up newsletter and blog to make sure you don’t miss a single mellow moment, starting all the way back in 1888 when our brand was born, to now! We are excited to share stories and relics from our past that have mingled together in harmony to form what Four Roses is today.

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